HER

Soda Brand

Role

Brand Designer

Role

Brand Designer

Role

Brand Designer

Industry

Food & Beverage

Industry

Food & Beverage

Industry

Food & Beverage

Duration

3 months

Duration

3 months

Duration

3 months

HER is a lifestyle soda brand designed for confident, expressive girls who own the room without asking for permission. More than a drink, HER is an attitude — bold, unapologetic, and effortlessly iconic.

Brand Philosophy

HER celebrates individuality and self-confidence. It’s made for girls who romanticize their lives, document their outfits, and turn everyday moments into a vibe.

Brand Values

Self-Expression – Be seen. Be loud. Be HER.

Confidence – Owning your presence without apology.
Empowerment – Designed to hype you up, always.
Cultural Relevance – Built for now, inspired by fashion and pop culture.
Aesthetic Excellence – Every detail is intentional and camera-ready.

Target Audience:

Ages 16–30

Gen Z & young Millennials
Trend-driven, social-media native
Interested in fashion, beauty, lifestyle, and pop culture
Values aesthetic branding and self-expression

Brand Values

Self-Expression – Be seen. Be loud. Be HER.

Confidence – Owning your presence without apology.
Empowerment – Designed to hype you up, always.
Cultural Relevance – Built for now, inspired by fashion and pop culture.
Aesthetic Excellence – Every detail is intentional and camera-ready.

Target Audience:

Ages 16–30

Gen Z & young Millennials
Trend-driven, social-media native
Interested in fashion, beauty, lifestyle, and pop culture
Values aesthetic branding and self-expression

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