Calle17 Copy

Calle17 — Taco Truck Branding

Role

Brand Designer

Role

Brand Designer

Role

Brand Designer

Industry

Food

Industry

Food

Industry

Food

Duration

3 months

Duration

3 months

Duration

3 months

Calle17 is a Mexican taco truck that brings the authentic flavors of street food to a modern, urban audience. The goal of this branding project was to create a bold and lively identity that captures the spirit of Mexican street culture while appealing to food lovers looking for both authenticity and fun.

Brand Philosophy

Calle17 is more than just a taco truck — it’s a celebration of Mexican street culture. Rooted in tradition but designed for today’s urban food scene, the brand embodies authenticity, community, and flavor. Every element of the identity reflects the lively spirit of the streets: bold colors, playful typography, and a design language that feels spontaneous yet intentional.

Brand Values

Authenticity – Staying true to the rich traditions of Mexican street food.
Community – Creating a welcoming space that brings people together through food.
Flavor & Fun – Bold taste and a playful, lively identity that reflects the energy of the streets.
Creativity – A fresh, colorful design language that makes the brand stand out.
Accessibility – High-quality tacos served in a casual, approachable way for everyone.

Target Audience

Calle17 speaks to urban food lovers who crave authenticity, culture, and fun:

Young professionals & students looking for quick, flavorful, and affordable meals.
Foodies & street-food enthusiasts who value authenticity and bold taste.
Event-goers & late-night crowds drawn to the vibrant, social vibe of a taco truck.
Cultural explorers who appreciate design, storytelling, and experiences that feel genuine.

Brand Values

Authenticity – Staying true to the rich traditions of Mexican street food.
Community – Creating a welcoming space that brings people together through food.
Flavor & Fun – Bold taste and a playful, lively identity that reflects the energy of the streets.
Creativity – A fresh, colorful design language that makes the brand stand out.
Accessibility – High-quality tacos served in a casual, approachable way for everyone.

Target Audience

Calle17 speaks to urban food lovers who crave authenticity, culture, and fun:

Young professionals & students looking for quick, flavorful, and affordable meals.
Foodies & street-food enthusiasts who value authenticity and bold taste.
Event-goers & late-night crowds drawn to the vibrant, social vibe of a taco truck.
Cultural explorers who appreciate design, storytelling, and experiences that feel genuine.

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